May 19. - SSA Social Media Marketing and Personal Branding - Part 1

Learn about creating content for social media, how to run live social media accounts, planning and implementing integrated campaigns, creating and managing social media advertising campaigns, tracking analytics and using data to improve performance. This is a 2-part workshop; the first session will take place on Saturday 19. May, the second session will take place on Saturday 26. May. 

This module will complement previous sessions and will leave participants with a good understanding of what it means to run a social media campaign.

PART 1 (Saturday 19. May): Social Media Marketing

Do you want to understand the art of Social Media Marketing? Do you feel overwhelmed with content development or frustrated with all the confusing advertising possibilities? What about scheduling for all the platforms? 

This course is the most comprehensive look at all of the Social Media marketing

What does this course give you?

  • Introduction to Social Media
  • Social Media Strategy
  • Advertising
  • Content development & implementation
  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • LinkedIn
  • Social Media Automation
  • Social for customer services
  • Social for PR

PART 2 (Saturday 26. May): Personal Branding

A guide to building your personal brand that attracts your target audience (clients, colleagues, employers, investors, etc.)

  • Your Identity
  • Brand Positioning
  •  Personal Branding  (Employee/Business owner)
  • Business and Personal Communication
  • Content Development & Implementation
  • Strategy
  • Channels (Facebook/Instagram/LinkedIn)

About the Swiss Skills Academy:

At the Swiss Skills Academy (SSA), we believe international residents should have access to the tools that will help them be more competitive in the Swiss job market. Basic skills training is an important element of the Swiss Skills Academy’s commitment to supporting the economic integration of international residents.

The Academy’s programme focuses on providing introductory and intermediate level modules in IT (Excel and Word), website design, creating marketing material, social media and personal branding, presentation skills and project management in order to increase the chances of adult learners to integrate into the job market.

For more information on SSA please visit:

Where: Lili Centre
Dates: Saturday 19. May & Saturday 26. May
Time: 9:30 - 12:00
Cost: Single module = CHF 80.00 / Two-part workshop = CHF 140.00